11 content marketing tools to boost your traffic
Marketing your blog or website and creating a brand image requires an innate savviness. It can be difficult to create a message that resonates with customers. Continue reading here: 11 content...
View ArticleHow to win the war for your clients’ attention
No one likes to hear that they’ve lost — but you have to hear it, so I’ll be that guy. You’ve been duped by consultants, tech gurus and wannabes that tell you that you should worry about your Google...
View Article3 steps to proactively address negative business reviews
Public opinion has been magnified by the presence of social media and online forums. No longer is the rapport you have with your clients an intimate one. They have the freedom to express anything on...
View ArticleDown with portals — what’s up with that?
Over the years, I have listened to all of the noise related to the fear, hate and resentment of the portals, and I tried to think back to residential real estate before the portals. Those years...
View ArticleWhat I learned from buying my car
I just bought a car which probably makes me an expert on cars — or maybe not. I’m pretty sure I could go forth and teach the automotive world what they need to do to provide a better experience for car...
View ArticleHow brokers will lose home-search advantage
Brokers will lose control of online home search as the four major portals (Zillow, Trulia, realtor.com and Redfin) attack home search with artificial intelligence (AI) based tools and pull their...
View ArticleMillennial buyers embrace mortgage tech — but still crave personal touch
While millennials are eager technology adopters and users, they still crave personal interaction, guidance and advice when it comes to making important financial decisions like buying a home, according...
View Article3 things agents should always remember about bad online reviews
More consumers — especially millennials — use the Internet’s array of rating websites and apps to judge the quality of everything from India pale ales (Untapped) to Cohen Brothers’ films...
View ArticleHow to identify your marketing strategies
The first step is to identify the marketing strategies you wish to use (television ads, direct mail campaigns, email blasts, etc.) and formulate a variety of tactics for each candidate at any point in...
View ArticleWhy my girls are my best support system in real estate and in life
I am blessed to be part of one of the top real estate teams in the country — The Belt Team. Our team will close about $70 million this year, and one of the secrets of our success (and the success of...
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